# GTM Map

> A free diagnostic that shows B2B founders and operators where their go-to-market is stuck and what to fix first. It scores nine GTM areas across 32 questions and returns results in about 10 minutes. No signup required. Built by Shawn Yeager for startups from pre-revenue to roughly $2M ARR, with a focus on Bitcoin and freedom-tech companies.

Most GTM problems are downstream symptoms of an upstream cause. A stalled pipeline usually traces back to weak positioning or an unclear ideal customer rather than a shortage of leads. GTM Map looks for those patterns and points you at the root cause instead of the symptom. The /learn library below explains each area, stage, and pattern in plain English, and it's the best source for definitions and diagnostic questions.

## Start here
- [GTM Map home](https://gtm.shawnyeager.com/): What the tool is and who it's for.
- [Take the assessment](https://gtm.shawnyeager.com/map): The full 32-question diagnostic across all nine areas.
- [Learn hub](https://gtm.shawnyeager.com/learn): Index of the nine areas, stage guides, common patterns, and the glossary.

## The nine GTM areas
- [Market Clarity](https://gtm.shawnyeager.com/learn/market-clarity): Do you know who buys?
- [Positioning](https://gtm.shawnyeager.com/learn/positioning): Can buyers explain what you do?
- [Sales Motion](https://gtm.shawnyeager.com/learn/sales-motion): How do deals actually happen?
- [Repeatability](https://gtm.shawnyeager.com/learn/repeatability): Could someone else close deals like you?
- [Demand](https://gtm.shawnyeager.com/learn/demand): Can you find leads beyond your network?
- [Distribution](https://gtm.shawnyeager.com/learn/distribution): Are you using the right channels?
- [Hire Readiness](https://gtm.shawnyeager.com/learn/hire-readiness): Could a new rep run your process?
- [Pricing](https://gtm.shawnyeager.com/learn/pricing): Is your pricing aligned with value?
- [Retention](https://gtm.shawnyeager.com/learn/retention): Do customers stay and grow?

## Guides by stage
- [Pre-revenue GTM](https://gtm.shawnyeager.com/learn/stage/pre-revenue): Go-to-market before your first dollar.
- [Early-revenue GTM](https://gtm.shawnyeager.com/learn/stage/early-revenue): Go-to-market from first deal to $500K.
- [Scaling GTM](https://gtm.shawnyeager.com/learn/stage/scaling): Go-to-market from $500K to $2M+.

## Common patterns
- [Why your pipeline stalls](https://gtm.shawnyeager.com/learn/patterns/pipeline-stalls): Healthy-looking pipeline, deals go dark. The cause is usually upstream.
- [Why first sales hires fail](https://gtm.shawnyeager.com/learn/patterns/first-sales-hire): Hiring a rep before the motion is repeatable.
- [Why deals won't close](https://gtm.shawnyeager.com/learn/patterns/deals-wont-close): Late-stage stalls and what they reveal about positioning.
- [Why customers leave](https://gtm.shawnyeager.com/learn/patterns/churn): Retention problems that start at acquisition.
- [Stuck at founder-led sales](https://gtm.shawnyeager.com/learn/patterns/founder-ceiling): When the founder is the only one who can sell.

## Glossary
- [Glossary hub](https://gtm.shawnyeager.com/learn/glossary): Plain-English GTM definitions with diagnostic angles.
- [Product-market fit](https://gtm.shawnyeager.com/learn/glossary/product-market-fit): Pull, not push, and how to tell if you have it.
- [Ideal Customer Profile (ICP)](https://gtm.shawnyeager.com/learn/glossary/ideal-customer-profile): Who you sell to, defined sharply enough to act on.
- [Go-to-market strategy](https://gtm.shawnyeager.com/learn/glossary/gtm-strategy): How a company reaches and wins its market.
- [B2B positioning](https://gtm.shawnyeager.com/learn/glossary/positioning): How buyers understand what you do and why it matters.
- [Founder-led sales](https://gtm.shawnyeager.com/learn/glossary/founder-led-sales): The founder as the first and best salesperson.
- [Pricing strategy](https://gtm.shawnyeager.com/learn/glossary/pricing-strategy): Capturing value, not just naming a number.
- [Sales motion](https://gtm.shawnyeager.com/learn/glossary/sales-motion): The repeatable way deals get done.
- [Repeatable sales](https://gtm.shawnyeager.com/learn/glossary/repeatable-sales): When the process works without the founder in the room.
- [Demand generation](https://gtm.shawnyeager.com/learn/glossary/demand-generation): Creating interest beyond your network.
- [Inbound vs outbound](https://gtm.shawnyeager.com/learn/glossary/inbound-vs-outbound): Which fits your stage.
- [Net revenue retention (NRR)](https://gtm.shawnyeager.com/learn/glossary/net-revenue-retention): Whether your existing base grows on its own.
- [Bottoms-up vs top-down GTM](https://gtm.shawnyeager.com/learn/glossary/bottoms-up-vs-top-down): Two ways into an account, and when to use each.

## About
- [Shawn Yeager](https://shawnyeager.com): The author. Thirty years working with founders on go-to-market, positioning, and distribution.